New Snapchat Added Four Million Users in Q1 2019, Daily Active Users Increased to 190 Million
- Snapchat’s daily active users increased to 190 million from 186 million
- Snapchat is expecting better numbers for Q2 2019 thanks to its revamped Android app
Photo-messaging app Snapchat added four million new users in the first quarter of 2019, registering revenue of $320 million — up 39% (year-over-year) — thus beating the Wall Street estimates. Snapchat’s daily active users (DAUs) were 190 million — up two per cent from 186 million in the previous quarter but down from 191 million in Q1 2018. “In the first quarter we delivered strong results across our business with growth in daily active users and revenue,” CEO Evan Spiegel said in a statement late on Tuesday.
“Our new Android application is available to everyone, with promising early results,” he added. The new app is 25% smaller, opens 20% faster on average, and is modularised for more efficient ongoing innovation.
As of March, Snapchat ads reached 75% of the US consumers in the age group 13-34 — more than Facebook-owned Instagram. The company announced ten new Snap original shows which will begin airing in May.
“We’ve enhanced Discover’s high quality, made-for-mobile video offering across the Snapchat platform. In Q1 2019, nearly half of our daily Discover viewers watched Discover every day of the week,” said the company.
It now offers more than 450 premium content channels worldwide. “As we look towards the future, we see many opportunities to increase our investments, and will continue to manage our business for long-term growth,” Spiegel noted.