New Indian Market to Move Towards Bundled Home Broadband and Television Services: ICRA

New Indian Market to Move Towards Bundled Home Broadband and Television Services: ICRA

Reliance Jio entered the broadband sector with a goal of achieving 50 million user base in less than two years. While the commercial rollout of Jio GigaFiber is awaited, the industry body, ICRA, today released a note stating that the wireline broadband subscriber base can increase to 100 million households by FY2024. In the same note, ICRA stated that the home broadband and DTH market would see the more significant role of the telecom operators with a higher subscriber base and revenue generation. It’s also said that the revenue generated from the wireline broadband and DTH segments could expand to Rs 80,000 crore as against the existing Rs 14,500 crore. However, ICRA believes that the key watch-outs for the industry would be the extent of competitive intensity, and the need for capex.


Broadband Penetration in India is Lower Than International Standards

Mr Harsh Jagnani, Sector Head & Vice President – Corporate Ratings, ICRA, said, “The wireline broadband penetration in India is much lower as compared to international standards and presents a significant opportunity for telcos. In India, the wireline broadband coverage would largely expand through the Fibre to the Home (FTTH) networks which have the capability to deliver high speeds with stability in the network. This will allow it to be the bedrock for content delivery to homes, thereby encompassing an umbrella of services including wireline voice, wireline broadband and television. Increasingly, the television industry is shifting towards content on demand and high-quality videos/content.”

Since the entry of Reliance Jio, the Indian telecom industry has been witnessing turbulence over the last few years with intense competition leading to a significant decline in tariffs. The active subscriber base has largely remained stagnated, while the revenues have declined considerably, with no immediate respite in sight. In such a scenario, wireline broadband can be the next growth driver with the potential to subsume television/DTH services, also providing diversification from mobile services revenues.

On the other hand, the penetration of wireline broadband is low in the country as of now, and the subscriber base has not seen any meaningful traction over the years. As on September 2018, the subscriber base was only 18 million, accounting for less than 7% of the total households, much lower than 44% in Brazil and 99% in France. In the television segment, while the total penetration is around 66% of the total households, of this, around 65% are provided over a copper cable, on which the capability to provide high bandwidth services are limited and not fully developed.

ICRA states that “Internationally, in order to monetise the wired broadband networks (copper or FTTH) better, players in many mature markets like USA, UK, Germany offer integrated services – television, wireline services and home broadband through a single tariff plan, at a significant discount to the individual services. A similar trend is expected to play out in India as well.”

Indian Market to Move Towards Bundled Plans and Integrated Services

Already, some service providers are bundling wireline and television services, but ICRA expects that it would become a norm going forward. ICRA predicts that Indian market to move towards bundled plans, integrating wireline voice, home broadband and television services.

At present, the telecom industry generates revenues of Rs. 14,500 crore from wireline voice, home broadband and DTH services, with the combined ARPU of Rs 875. With bundling and higher competition, the pricing is expected to reduce significantly, by as much as 40-50%. High price elasticity and expanding demand for data mean wireline broadband subscriber base can witness strong growth, similar to what was observed for wireless broadband.

“Even at a penetration level of 30% of the households, this could translate into subscriber base of 100 million by FY2024, generating revenues to the tune of Rs. 80,000 crore. Correspondingly the revenue contribution from these services is expected to increase from the current 8% to around 30% on an expanded revenue base,” concluded Harsh Jagnani.

Lastly, ICRA stated the key watch-outs for the industry would be the extent of competitive intensity and the need for capex. As in case of wireless where the pricing levels have become non-remunerative, a similar impact on the wireline broadband remains a risk. Also, as of now, the industry has a fibre network of 17,20,000 route kms. Much deeper and wider penetration is required to be able to meet the envisaged FTTH demand, which will encumber the financials of the telcos.


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